Sales And Marketing

Seth Godin puts it quite eloquently: People lie to salesmen all the time. We do it because salespeople have trained us to, and because we’re afraid. … Of course we don’t tell the truth–if we do, we’re often bullied or berated or made to feel dumb. Someone who chooses not to buy from you isn’t stupid. They’re not unable to process ideas logically, nor are they unethical or manipulated by others.